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Getting The Most From Re-Touch Efforts
Several months ago I wrote a post about Re-Touch Efforts and Seeing Positive Results. In it I noted some unexpected success with re-mailing the exact same offer to individuals who neither opened nor...
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S.A.M.E. Metrics, New Standards
Earlier this year, SubscriberMail was among a host of email service providers who committed to change the way we present email marketing metrics to our system users as part of the Email Experience...
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Vuja de? That’s the eerie feeling you sometimes get when this situation has...
After 30+ years in marketing, it’s unusual to come across situations that lead you to conclusions that are counter to almost everything you’ve seen or recommended previously. But as exceptions to the...
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Conversation or Monologue, the Customer Decides
A mobile device is a sacred space for the user and the great equalizer for the marketer. How recipients react to interruptions caused by your messages define the relationship and/or can potentially...
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Easy Event Registration Management Via Opt-in Code
Recently, our opt-in code generation tool within SubscriberMail has received new life as the backbone of simple event registration management for some of our clients. Originally this feature was...
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Managing Emails in a Distributed Network – A Case Study
Managing email in a distributed marketing environment typically requires a more robust system, one that can handle messages being sent from various levels, locations, and divisions within a company....
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Wondering What’s Next? You Might Be Wearing It.
It’s not a stretch to say that smartphones changed the way we live, but we also live in a “what’s next?” society that has come to expect innovation around every turn. So what’s the next innovation that...
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Crowdfunding…Friend or Foe?
Is a lack of capital the only thing preventing your business idea from coming to fruition? What if it was possible to promote your idea through an interactive platform that would allow you to showcase...
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Increasing Productivity At Work
We live in the digital age where everything is moving faster and faster. Our workloads are increasing while our time is decreasing – The result is more stress. It’s a widely accepted opinion that...
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Marketing to the Tech-Savvy World
The concept of personalized marketing communications has been around for a long time, but the definition of what it actually means is ever changing. To many, personalization has been — and remains —...
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Introducing the World’s Most Perfect Shopping Spree
(This article from Paul Wolf, Vice President of Retail and Consumer Products at Xerox, was originally published on Xerox’s Simplify Work blog) In 75 years, the world of retail technology – enabled by...
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Plan for Tomorrow… Today
After reading my colleague Rob Ropars’ blog post on increasing productivity at work, I thought I would pass along some tips of my own regarding planning and prioritization. Hopefully, you can find...
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Looking Back As We Leap Forward
As we draw closer to the end of 2014, many of our clients are focusing on 2015 planning. With that in mind as this year is coming to a close, I began to look back at my past blog posts for any past...
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Survey Question Design Part II – The Good, Bad and Ugly
As a continuation of the previous article, “Survey Question Design: The Good, Bad and Ugly,” this article addresses the pros and cons of utilizing open-ended questions in a survey. An open-ended...
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Where Do I Go With All My Branches?
Many bank and credit union executives are noodling over their branch networks. Do we grow them? Shrink them? Reduce their size? What’s one to do? Since 2008, the number of bank branches has fallen by...
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The site is falling! The site is falling! Mobilegeddon is here!
What do the websites for the British Monarchy, David Beckham, Nintendo©, Versace™, and the UK’s Daily Mail all have in common? They’re about to be “left behind” during “Mobilegeddon” which began...
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